Its Time to Use Your Cover Letter Introduction as a Marketing Tool

Its Time to Use Your Cover Letter Introduction as a Marketing ToolWriting your titelblatt letter may seem like a mundane tasksomething you must do to ensure you submit all documents required when applying for a job. But in reality, your cover letter is so much more than that This document gives you the opportunity to add life to the technical nature of the resume while showcasing some of your personality.Your job when writing the cover letter is to make sure you grab the hiring managers attention from the beginning and, of course, this cant be accomplished with a blah introduction. A great way to lure your reader in is to use your cover letter introduction as a absatzwirtschaft tool by considering the followingPinpoint the Needs of the CompanyWhen marketing a product, your job is to understand the needs of the consumer youre targeting. In this case, the consumer is the hiring manager, and the product is you. This means its your job to market yourself just as effectively as you would any other productand most important, let the manager know right away that you are aware of the companys needs.So, lets say youre applying for an executive assistant position in which you know that organization and multitasking abilities are of dire importance. In your introduction, instead of starting with, I am excited about applying as an executive assistant in X Company, you could start with, If your executive-level office needs one highly-trained assistant equipped to handle the tedious duties and tasks of your fast-paced work environment, I am the person for youExplain Why Youre Perfect for the JobAfter youve made the right first impression by zeroing in on the companys needs, you could go into detail about why youre the right one for this position. Continuing with the previous example, you could go more in-depth about your abilities as an executive assistant based upon prior experience by naming some of your specific qualifications that match the companys requirements in the j ob posting.For instance, you might write as your second and third sentences, With 15 years of experience assisting high-level executives, I am prepared to oversee the day-to-day tasks that make your business operations and overall office management flow smoothly. Managing calendars, scheduling meetings, arranging travel, initiating and maintaining efficient writing and verbal correspondence systems, and developing relationships with key internal/external client contacts are my specialties.Guarantee ResultsFinally, its good to incorporate that you guarantee results in your introductionsomething that all marketing letters should do. You might say something like, I am certain that my skill set, experience in high-energy environments, multitasking abilities, and upbeat personality would benefit your company and this position. This last sentence not only sums up your capabilities but guarantees that you will get the job done.Marketing yourself as a great candidate in your cover letter in troduction is not only unique, but effective. Give it a try You might be surprised by the increase in interview calls you receive.For additional tips and advice on resumes and cover letters, follow us on Twitter GreatResume or visit our blog.